Adidas Football created a campaign to push the sales of their spring collection during the early stages of the COVID lockdown of March 2020. They wanted their campaign to encourage people to be active and be motivated during that very uncertain period.

Inspired by a social media post of a man turning his backyard to a football training ground, Oliver and Adidas created a series of visuals which revolved around 2 profiles of football fans who would use football as a way to make lockdown more enjoyable.

• E-gamers playing football related games like Fifa
• Families getting their children entertained

Taking these profiles into consideration and taking inspiration from the instructional content of Ikea products, Lego Toys and Tamiya Kits for Model racing cars, I created a series of mix and match content based on the products on sale at the time and adapted these content to multiple channels, email being the original channel and then evolving to web banners and social media contents.