SELORM AMUZU

I am a creative designer based in London. Since 2013, I have developed a flexible yet unique career path which involves both print and digital mediums specializing in Branding, Editorial and Experience Design particularly Web and UI Design.

I have had the pleasure of working for brands like Adidas, Casio Electronics, Hertz and Stella Artois. I have also had the pleasure and opportunity of working with agencies such as Futurebrand, PublicisSapient and Adjust your Set

CIRQUE

OVERVIEW

Cirque is a fictitious circus museum of the circus based on a typography brief I did in university. The brief was to establish and apply a unique typography into the branding identity of the museum.

I approached this brief with the mindset of making the typography as expressive as possible. Cirque is a contemporary response to how the circus has evolved from the traditional circus setting to the more character based performance. My idea was based on the idea of a ribbon. The ribbon was essential to create the magical experience of the circus, which has attracted people for years and has remained a constant factor to this day.